RERA compliance & advertising

RERA-Compliant Listing Setup on the DrawMagic Portal

A field-by-field walkthrough of setting up a RERA-compliant project listing on the DrawMagic builder portal, from registration number to state-specific QR codes.

DrawMagic Team23 Oct 202615 min read
#rera-listing-setup#builder-portal#project-listing#rera-number-fields#builder-compliance

The Listing That Went Live Without a RERA Number

A mid-sized developer in Pune finished onboarding onto a new marketing channel and rushed to publish before a weekend launch event. The listing had renderings, a floor plan PDF, a price band, and a possession promise — everything a buyer's eye would land on. What it didn't have was a RERA registration number. Nobody had entered it, because the field wasn't marked mandatory on that channel, and nobody caught it in the pre-launch review.

Two things happened next. First, a handful of prospective buyers who had learned to check RERA numbers before engaging with any listing — a habit that has become common enough to matter — flagged the gap in their first call with the sales team, turning what should have been a product conversation into a credibility repair exercise. Second, the developer's own compliance team had to scramble to retrofit the listing before it could be referenced in any paid promotion, because several state RERA authorities treat an advertisement without a registration number as a disclosure violation, not a cosmetic oversight.

This is the scenario RERA-compliant listing setup exists to prevent. On the DrawMagic builder portal, every project record is built so that the fields a buyer needs to trust a listing — RERA number, carpet area, price basis, possession date, registration status — are structured, not optional afterthoughts bolted onto a generic template. This guide walks through that setup field by field, from creating the project record at /builder/projects/new to publishing it as a buyer-facing listing at /builder/listings and keeping it current from /builder/dashboard.

What a Compliant Listing Must Disclose in India

The Real Estate (Regulation and Development) Act, 2016 (RERA) requires every promoter to register a project with the relevant state authority before advertising, marketing, booking, selling, or offering to sell any unit — and to disclose the RERA registration number in every advertisement and offer document. This isn't a suggestion buried in fine print; it's the mechanism through which a buyer can independently verify a project on the state RERA website before committing money.

Beyond the registration number itself, a compliant listing typically needs to make several other facts unambiguous:

  • Carpet area, not just super built-up area, because RERA defines carpet area as the net usable floor area and requires pricing to be quoted on that basis
  • Price basis — whether the quoted price is per square foot of carpet area, and what it includes or excludes (car parking, preferential location charges, GST, registration)
  • Possession/completion date as declared in the RERA registration, along with any revisions filed with the authority
  • Registration status — active, renewed, lapsed, or extended — since a project's status can change after initial registration
  • Promoter and project details matching what's on file with the state authority, so a buyer cross-checking the listing against the RERA portal finds consistency rather than contradictions

According to the IBEF Real Estate Industry in India report (Feb 2026), India's real estate sector is on a trajectory toward $1 trillion in market size by 2030 and as much as $5–7 trillion by 2047, with institutional investment already running at $10.5 billion across 78 deals in 2025 and FY25 delivery volumes up 33% year-on-year to 406,889 units. A market scaling that fast, with that much institutional capital watching it, is also a market where disclosure standards are being scrutinized more closely — both by regulators and by buyers who now expect the same transparency from a listing that they'd expect from any other regulated financial disclosure. Getting the RERA fields right on your listing isn't just about avoiding a compliance headache; it's about meeting the baseline expectation of a market that is professionalizing quickly.

Step by Step: Setting Up a Compliant Listing

Step 1 — Create the project record at /builder/projects/new

Start every listing at /builder/projects/new, not by editing an existing template from another project. The new-project form is where the RERA registration number, the state authority it was issued by, carpet area figures per unit type, and the possession date as filed with that authority are captured as structured fields — not as free text buried in a description paragraph.

Enter the RERA number exactly as it appears on the state authority's certificate, including the state prefix format used by that authority (for example, a Maharashtra registration and a Karnataka registration follow different numbering conventions). A transposed digit or missing prefix here doesn't just create an internal error — it means the number won't resolve when a buyer looks it up on the state RERA site, which is the single fastest way to erode trust in an otherwise well-presented listing.

Step 2 — Enter area and price basis correctly

For each unit type or configuration, record the carpet area separately from any super built-up or saleable area figure you may still want to reference for context. Set the price basis field to reflect what the price actually represents — per-carpet-area pricing is the RERA-aligned convention, and the portal's listing fields are structured so this basis is displayed alongside the price rather than left implicit.

Step 3 — Publish the buyer-facing listing at /builder/listings

Once the project record carries its compliance fields, /builder/listings is where you publish and edit the version buyers actually see. This is also where state-specific requirements like a QR code become relevant — more on that in the geographic section below. Review the published listing the way a skeptical buyer would: does the RERA number match the certificate, does the possession date match what's filed, does the price basis read as ambiguous or precise?

Step 4 — Keep it current from /builder/dashboard

A listing that was compliant at launch can drift out of date if possession timelines shift or a registration is renewed or extended. /builder/dashboard is where you monitor listing status across your portfolio and catch fields that need a refresh before a buyer or a regulator does.

Listing Field vs. RERA Disclosure vs. Where to Find the Value

Portal Listing FieldRERA Disclosure It Maps ToWhere the Source Value Lives
RERA Registration NumberMandatory project registration numberState RERA authority's registration certificate
Registration State/AuthorityJurisdiction of registrationCertificate header / state RERA portal
Carpet Area (per unit type)Net usable area, RERA-defined basisSanctioned building plan / architect's certificate
Price BasisPrice per carpet area vs. inclusions/exclusionsBuilder-buyer agreement pricing schedule
Possession/Completion DateDeclared completion timelineRERA registration filing (original or revised)
Registration StatusActive / renewed / lapsed / extendedState RERA portal project status page
QR Code (where mandated)Machine-readable link to state RERA recordGenerated per state authority's QR specification
Promoter DetailsLegal entity registered as promoterRERA registration certificate

Treat this table as your pre-publish checklist: every row should have a clear, current source before the listing goes live, and every row should be revisited whenever the underlying source document changes.

Geographic and Demographic Specifics

RERA is a central act, but implementation runs through state-level rules and authorities, which means a few practical variations matter when you're setting up listings on the portal:

State QR-code requirements. Some state RERA authorities, including MahaRERA, have moved toward requiring a QR code on project advertisements and listings that links directly to the project's official registration record. If your project falls under a state with this requirement, the listing setup on /builder/listings should include that QR element so the published listing satisfies the state's advertising rule, not just the general RERA number disclosure. Because these requirements vary by state and can be updated by the authority, always check the current requirement for the specific state your project is registered in rather than assuming a format that worked in one state applies everywhere.

Carpet area vs. super built-up area. This distinction matters more in some markets than others simply because buyer familiarity with the terms varies. In cities with a longer history of super-built-up-area quoting as the market norm, buyers may need the carpet-area figure presented alongside a brief explanation, even though RERA compliance only requires the carpet-area basis itself.

Possession-date currency. Projects with longer construction timelines — common in larger townships and integrated developments — carry more risk of the listed possession date drifting from the filed date if it isn't reviewed on a regular cadence. A quarterly review habit from /builder/dashboard is a reasonable minimum for any project still under construction.

Multi-state developers. A developer with projects registered in more than one state needs to treat each project's compliance fields as independent — a registration number, QR format, or state-specific disclosure rule that applies to a Karnataka project does not carry over to a Telangana project by the same developer. The scenario below walks through exactly this situation.

Mini Scenario: A Multi-State Developer Publishing Two Compliant Listings

Consider a developer with an active project in Bengaluru and a newly launched project in Pune. The Bengaluru project is registered with Karnataka's RERA authority; the Pune project is registered with MahaRERA. Setting both up on the DrawMagic portal correctly means treating them as two separate compliance exercises that happen to share a parent company:

  1. Two separate project records at /builder/projects/new, each with its own RERA number in the correct state format, its own carpet-area figures, and its own possession date as filed with the respective authority.
  2. State-specific listing requirements applied individually. The Pune listing on /builder/listings includes the QR code element aligned to MahaRERA's advertising requirement; the Bengaluru listing follows whatever the Karnataka authority's current advertising disclosure rules require, without assuming the same QR treatment is needed.
  3. Independent status monitoring from /builder/dashboard, because a registration renewal or extension filed for the Pune project has no bearing on the Bengaluru project's status field, and vice versa.
  4. Consistent promoter details across both listings where the legal entity is the same, while any project-specific SPV or subsidiary naming is reflected accurately in each project's own record.

The core discipline is simple: never let convenience formatting (copying one project's listing as a starting template for another) carry over compliance fields that are specific to a different state's registration.

Keeping the Listing Current

A listing is not "done" once it publishes. RERA compliance is an ongoing disclosure obligation, and the portal is built to make ongoing maintenance realistic rather than something that only happens during an audit scare:

  • Review registration status quarterly from /builder/dashboard — active, renewed, lapsed, or extended can all change without a dramatic event triggering it.
  • Update the possession date the moment a revised date is filed with the state authority, not after a buyer asks about the discrepancy.
  • Re-check price basis fields whenever a phase's pricing structure changes, so per-carpet-area figures don't silently drift out of sync with what buyers are actually being quoted in agreements.
  • Treat any change to the underlying RERA registration (amendments, extensions, promoter changes) as a trigger to revisit every field in the table above, not just the one field that technically changed.

Pro Tips

  1. Enter the RERA number from the certificate, not from memory or a marketing deck. Marketing decks occasionally carry outdated or reformatted numbers; the certificate is the source of truth.
  2. Set a recurring calendar reminder tied to your RERA registration's renewal cycle, so the /builder/dashboard status field never lags behind the actual filing.
  3. Publish carpet area and price-per-carpet-area together, even if your market is more accustomed to super-built-up quoting — pairing them builds trust rather than confusion.
  4. Assign one owner per project for compliance-field accuracy when you have a multi-state portfolio, so no listing falls into a gap between two people who each assumed the other was watching it.
  5. Cross-check your own published listing against the state RERA portal periodically, the same way a skeptical buyer would, to catch drift before they do.

Common Mistakes to Avoid

  • Publishing before the RERA number is confirmed, treating it as a field to "fill in later" — this is the single most preventable compliance gap.
  • Reusing another project's listing as a copy-paste template and forgetting to update state-specific fields like the QR requirement or registration format.
  • Quoting price on a super-built-up basis without also surfacing the carpet-area figure, which can read as evasive even when unintentional.
  • Letting possession dates go stale after a construction timeline shifts, rather than updating the listing the same week the revised date is filed.
  • Treating registration status as a one-time entry instead of a field that needs periodic verification against the state RERA portal.

Integration With Other DrawMagic Features

RERA-compliant listing setup isn't a one-screen task — it spans three connected surfaces on the builder portal. /builder/projects/new is where the structured compliance fields are first captured at the project level. /builder/listings is where those fields become the buyer-facing published listing, including any state-specific elements like a QR code. And /builder/dashboard is the ongoing control point where you monitor status across every project you have live on the platform, so compliance doesn't quietly lapse between launch and possession.

Used together, these three surfaces turn RERA compliance from a one-time checklist into a maintained discipline — which is exactly the standard a market growing as fast as India's real estate sector, per the IBEF Real Estate Industry in India report, is increasingly expected to meet.

A Note on Value

Builders evaluating which plan level suits their portfolio size and listing volume can review the available options on the pricing page. Whatever plan you're on, the compliance-field structure described in this guide is the same discipline every listing should follow.

Key Takeaways

  • Every DrawMagic project listing should carry a verified RERA registration number entered exactly as issued by the relevant state authority.
  • Carpet area and the correct price basis (price per carpet area, with inclusions/exclusions stated) are core RERA-aligned disclosures, not optional detail.
  • Some states, including under MahaRERA, require a QR code on advertisements and listings linking to the official registration record — check your project's specific state requirement.
  • Possession dates and registration status should be reviewed quarterly from /builder/dashboard, since they can change without a dramatic trigger.
  • Multi-state developers must treat each project's compliance fields — RERA number, QR requirement, area basis — as independent per state, never copied across projects.
  • Set up the compliance-bearing fields at /builder/projects/new before publishing the buyer-facing version at /builder/listings.
  • Never present a listing's registration, area, or possession claims as "verified" or "guaranteed" by DrawMagic — the platform surfaces facts and sources; it is not a certifier of builder compliance.
  • Reusing another project's listing as a copy-paste starting point is the most common way state-specific fields get missed.
  • A listing without its RERA number isn't a cosmetic gap — several state authorities treat an advertisement missing this disclosure as a compliance violation.
  • Ongoing accuracy (quarterly reviews, immediate updates on possession-date revisions) matters as much as getting the initial setup right.

FAQ

Does DrawMagic verify or certify that a listing's RERA details are accurate? No. DrawMagic is an information and software platform, not a certifying authority. The portal is structured to capture and display the RERA fields you enter accurately and consistently, but verification against the state RERA authority's official record remains the promoter's responsibility and the buyer's own diligence step.

What happens if my project's RERA registration is renewed or extended after the listing is published? Update the registration status and any revised dates directly from /builder/dashboard as soon as the renewal or extension is filed. Treat this as routine maintenance, not a one-time setup task.

Do all states require a QR code on listings? Requirements vary by state and can change. Some states, including Maharashtra, have moved toward QR-based advertising disclosure. Confirm the current requirement for the specific state your project is registered in before assuming a format used elsewhere applies.

Can I copy one project's listing to speed up setup for a new project? Only for non-compliance elements like layout or photography style. RERA number, area basis, possession date, and any state-specific requirements should be entered fresh for each project, since copying these across projects — especially across states — is the most common source of listing errors.

Get Started

If you're setting up your first project on DrawMagic, start at /builders to explore the builder portal, then move to /builder/projects/new to create a compliant project record and /builder/listings to publish it. Getting the RERA fields right from day one is far less work than retrofitting a listing after buyers or a state authority have already noticed the gap.

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